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Do TikTok ads work in Ukraine
After a break, TikTok brought ad tools back for Ukrainian businesses: according to Ukrainian media, the relaunch started with the first groups of clients in April 2025, and later Ukrainian agencies were already discussing campaign launches and results. The TikTok Ads Manager is open for registration, but the conditions and availability of formats are best checked in the account itself, as the platform changes them.
Three ways to advertise a video
- Promote. A button in the app on your video. It is set up from a phone in a minute: a goal (views, follows or clicks), audience, budget and duration. Good for beginners and quick tests, but it gives less control over audience and analytics.
- Spark Ads. Launched from the ads manager, it promotes an existing post: yours or one made by another creator with their permission. Likes, comments and shares on the original are kept, and the ad looks like a regular video. A business account is needed, and for other people's posts an authorization code from the creator.
- In-Feed and other formats. Uploaded creatives for traffic and sales campaigns. Needed when the goal is a website, a shop or a lead.
What it costs
Ukrainian agencies quote a minimum budget of around $5 a day for test campaigns. Foreign analysts estimate a typical TikTok CPM at about $5-12 per 1000 impressions and a click at $0.30-1.50. These are benchmarks; the real price depends on niche, audience and creative. For example, 10,000 impressions at a CPM of $5-12 cost roughly $50-120.
How to launch a campaign
- Pick a goal: reach and views, follows, website traffic or sales.
- For Promote, tap the button on the video and set the goal, audience and budget. For Spark Ads, register in the ads manager, connect your account and choose a post.
- Start with a small test budget for 3-7 days and 2-3 videos.
- Watch not only impressions but also the cost per follow or click and watch time.
- Switch off weak videos and scale strong ones.
Ads work best when they look like regular TikTok content: a hook in the first seconds and a natural delivery (hook formulas).
Ads or promotion services
These are different tools. Ads bring real people by your targeting, and you pay for impressions or clicks. Promotion services change the counters on a video and a profile: views, likes, followers. That is social proof, not a signal to the algorithm: TikTok recommendations are driven by watch-through, saves, shares and comments from real people, so these services do not guarantee reach. Per unit they cost much less: TikTok views start at $0.14 per 1000. But it is not an equal substitute: bought views will not turn viewers into customers.
A practical option is to combine them. Ads bring the target audience, while the numbers on the counters act as social proof: a video with views and likes looks more convincing to people who arrive from an ad. Reach itself still depends on how real viewers respond to the video.
Start promotion alongside ads
- TikTok views from $0.14 per 1000, including 60% retention.
- Followers from $3 per 1000 for social proof.
- Likes from $0.40 per 1000.
- The full catalogue is on the buy TikTok followers, likes and views page; sample budgets are in how much TikTok promotion costs.
TikTok's rules prohibit artificial activity: boosting does not guarantee reach, some views and followers may drop off, and the account may face restrictions. Keep an eye on analytics and judge results by how the real audience responds.
