Articles about Promotion

How to properly respond to negative comments, when to delete posts, how to act during a reputation crisis, and how to proactively protect your brand on social media.

Learn how to publish content across multiple social networks without extra effort: what to adapt, which tools to use, and how to avoid the most common cross-posting mistakes.

Breaking down the key social media metrics — reach, engagement, conversion — explaining where to find them and how to practically improve each one.

Learn how to build a social media sales funnel: content for each TOFU/MOFU/BOFU stage, the right mix of post types, and how SMM tools accelerate conversions.

Discover why follower counts, likes, and comments directly shape user trust and purchase decisions — and how to leverage social proof for sustainable business growth.

Learn how targeted social media advertising works: how to choose a platform, set up audiences, pick the right formats, and combine paid and organic promotion.

Learn how to run a contest or giveaway on social media: choose the right format, write the rules, maximize reach, and avoid common mistakes.

Learn how to analyze competitors on social media: what metrics to track, which tools to use, and how to turn data into concrete actions.

Learn what UGC (user-generated content) is, what formats it comes in, and how to collect and use it effectively for brand promotion.